Derrick
Smith

2024 CDDP DIRECTOR FELLOW

Derrick Smith

DEREK SMITH

Clients: DOORDASH / FOSTER MORE / BUD LITE
Director: Derrick Smith
Mentoring Company: INVISIBLE COLLECTION

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Bio

You would’ve thought Derek would have called it quits. After a fractured hip, a broken leg, a sprained PCL, two torn ACLS and a broken heart—packing up and going back to Alabama would’ve been easy. Sports took him far, but life after sports genuinely required going the distance.

Despite the injuries, nothing could take him out of the game. Derek is an awarded creative in advertising, finding the game is much the same: colors bleed, pencils break and even pages tear. Over the years, he’s garnered accolades as such as: Adweek’s Top 100 Creatives of 2022, One Club ADC Silver Cube, a Vimeo Staff Pick and a feature on Adweek as the next creative to watch.

Behind the Scenes